You are living in a Social Media Revolution! Where’s the proof?
Many statistics are been observed and collected, but not until Erik Qualman of Socialnomics produced a video and concentrated statistics, was the true impact of Social Media realised, both personal and in business. I have re-posted his work here just so you can get a sense of how important we all understand the power of what is happening.
When you look at the numbers from just the top 3 social media entities, Facebook, Twitter and YouTube, you get a num feeling that the world has changed in the blink of an eye.
Long gone are the days of paid printed advertising being the most powerful method of reaching new and existing customers. Do you remember getting quotes from your local newspaper for an advert and getting a price that reflects their potential circulation, maybe 55,000 for the local informer of which they were very proud of. Now stack that against the numbers you see in this video below, makes interesting viewing!
You are in a Social Media Revolution, but are you taking advantage of it to help your business! Most are not, yet, but as time progress’s that will change.
Don’t get left behind, understand, plan and get your Social Media business strategy moving.
It’s amazing how fast the world of social media moves! As many of the statistics from the original Social Media video have changed, I took a moment to refresh the video with a few new statistics and graphics. Thanks to all of you for your support in making the first Social Media Revolution and Social Media ROI videos such a huge success and I hope that you enjoy this refresh!
Stats from Video(sources listed below by corresponding #)
Over 50% of the world’s population is under 30-years-old
96% of them have joined a social network
Facebook tops Google for weekly traffic in the U.S.
Social Media has overtaken porn as the #1 activity on the Web
1 out of 8 couples married in the U.S. last year met via social media
Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…
Facebook added over 200 million users in less than a year
iPhone applications hit 1 billion in 9 months.
We don’t have a choice on whether we DO social media, the question is how well we DO it.”
If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India
Yet, QQ and Renren dominate China
2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
80% of companies use social media for recruitment; % of these using LinkedIn 95%
The fastest growing segment on Facebook is 55-65 year-old females
Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the populations of Ireland, Norway, or Panama. Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.
50% of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences?
Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts
Instead they are distributing: eReaders + iPads + Tablets
What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
The #2 largest search engine in the world is YouTube
While you watch this 100+ hours of video will be uploaded to YouTube
Wikipedia has over 15 million articles…studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
There are over 200,000,000 Blogs
Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
If you were paid a $1 for every time an article was posted on Wikipedia you would earn $1,712.32 per hour
25% of search results for the World’s Top 20 largest brands are links to user-generated content
34% of bloggers post opinions about products & brands
Do you like what they are saying about your brand? You better.
People care more about how their social graph ranks products and services than how Google ranks them
78% of consumers trust peer recommendations
Only 14% trust advertisements
Only 18% of traditional TV campaigns generate a positive ROI
90% of people that can TiVo ads do
Kindle eBooks Outsold Paper Books on Christmas
24 of the 25 largest newspapers are experiencing record declines in circulation
60 millions status updates happen on Facebook daily
We no longer search for the news, the news finds us.
We will non longer search for products and services, they will find us via social media
Social Media isn’t a fad, it’s a fundamental shift in the way we communicate
Successful companies in social media act more like Dale Carnegie and less like Mad Men Listening first, selling second
The ROI of social media is that your business will still exist in 5 years
Bonus: comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network
Social Media Statistics:
Below are the sources I used to compile this video. Keep your feedback/questions/challenges coming as it will collectively make the next video better – be social.