I know this sounds like scaremongering, but it is the truth come April 21st 2015.
The internet has always moved quickly and thoughts of updating, creating a new site or just extending and adding content is probably on your mind regularly. But know this, the rules are changing, again.
Two weeks ago, Google drew an inevitable line in the sand for mobile friendly adoption and it is likely to have as much of an impact on organic search results as any of the major algorithm updates over the past five years, including the Penguin and Panda updates.
The truth is that your website needs to have a mobile friendly responsive design.
What does this really mean? It's the difference between viewing your website on a desktop computer, tablet and mobile devices.
The mobile friendly responsive design is dictated by the width and size of the screen, with the website automatically adapting to show the easiest view for easy reading.
We won’t know until April 21st what the fallout will be for the search results that matter for your business, but it is almost certain to make a difference if you're not ready.
An example of this fallout could be slipping from the top slots in first page rankings for certain keywords, dropping to 2nd, 3rd or lower pages after 21st April.
If you are using Google Adwords, it becomes even more important when it comes to the price you pay for each click by a reduction in your quality score. With scores being 1 to 10, 10 being the best, if your quality score is currently at the Google benchmark of 5, and you drop one point to 4 due to poor mobile friendly design, you will pay an extra 25% for that click through, drop 2 points to 3, you will pay an extra 67.3%. The effect is clear.
It may be time for that website review to give it a fresh look and feel whilst solving this mobile friendly responsive design challenge. All business's face this challenge. Talk to your web designer or give the Internet Business Mentor a call to get some focus on getting on top of this challenge.